Facebook vs. Greenpeace

Facebook meet Greenpeace’s attack against the plans of the IT company for its new data center in Oregon.

Facebook announced that its newest TsoD will be truly a model for energy efficiency, despite all the accusations of eco-organization.

A few days ago Greenpeace launched a campaign against Facebook for exerting pressure to stop using electricity from coal-fired plants.

Concerns of environmental groups on Facebook and its new big data center in Prinvil, Oregon, are associated with that facility will be twice bigger than expected and will work with electricity mix, which disproportionately strong coal present at largest source of global warming.

Director of Facebook Policy Shnit Communications Barry responded by saying that the planned data center is selected with a focus on energy efficiency. Shnit noted that Facebook, like any other company does not control the fuel source for their electricity.

It is true that 58% of the region’s electricity is produced by coal, compared with 50% average for the country, said Shnit, but on the other hand TsoD new site was chosen because of its temperate climate that allows Facebook to use in efficient refrigerators and not the traditional electric air conditioners, ever hungry for power. They represent one of the major consumers of electricity.

By consolidating in one place instead of renting space in various locations, Facebook can design center for maximum efficiency.

Shnit said facility in Oregon will have a rating of energy efficiency of 1.15, well below industry averages. Google, which is considered a leader in this respect for rating last month was about 1.17.

Google, Facebook, Yahoo and other IT companies are investing billions of dollars building data centers to meet growing demand for Web services.

Given that energy is a cost to them, these Web companies have a major financial motivation to use as possible less electricity.

This and rising environmental concerns have led to projects that optimize cooling, which traditionally consumes about half the energy used in data centers.

Google swallowed company virtual currency

Google is the threat to absorb the rapid start-up companies. New acquisition of the Internet giant is the developer of virtual currency Jambool.

The value of the deal was announced, but preliminary expectations were for an amount of about 70 million dollars, reported CNET News.

Jambool began business in 2006 with the product Social Gold, which allows the construction of infrastructures with virtual currency.

Google has its own platform for transactions – Google Checkout, similar to PayPal, and will probably try to supplement it with a system of virtual currency.

Week before Google acquired social media company Slide, founded by veteran Max Levchin of PayPal.

It is believed that this transaction the company will further develop its strategy for social games to compete with Facebook.

Google recently invested in social games giant Zynga, the objective is probably to create a complete gaming own product.

Publishers of social games earned 490 million U.S. dollars last year, and in this market is expected to reach 835 million U.S. dollars, according to Inside Social Games.

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Hacker boasts a new “widget” for the eavesdropping of GSM-and

Created device is inexpensive, costing 1500 dollars for interception and recording of calls to mobile phones.

Said the specialist on the problems of computer security Pagat Chris during the ongoing conference in Las Vegas on issues relating to the security of electronic communications.

He even wanted to demonstrate his invention to the conference, but organizers had warned him, that it may violate the law against illegal wiretapping, AP reported.

However, the message is causing considerable interest because in practice it has already demonstrated how easy it is to be drilled protection calls to mobile phones with devices made from components which each could be ordered over the Internet.

Hitherto existing devices intercepted conversations on mobile phones cost hundreds of thousands of dollars.

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Anyone can make an app for Android phones?

Internet giant Google introduced a platform App Inventor, whereby each user can create applications for mobile operating system Android.

Through a simple interface based on the different "blocks" to determine how the creature will look like and what we can do.

Besides the basic telephony functions such as telephoning and text messaging, utilities will be able to liaise with external databases, using GPS receiver and even the device to work with web applications.

In this way, can create complex and functional applications such as mobile social networks for customers.

App Inventor is the work of Harold Abelsan of MIT, who in his spare time working for Google.

He said such a project could be implemented on the iPhone, because Apple’s creators have very strict requirements for software, which made applications for the device.

Abelsan said that Google’s Android offers a radically different attitude to developers, especially by giving them more freedom.

Currently, App Inventor is still in beta and not all users can try their luck as creators of mobile content.

During the test period, students have created many interesting applications, ranging from a program that every 15 minutes sending a list of numbers the user location to automatic answering machine.

Android is still after the operating system on Apple’s popularity among developers, even in democratic politics of Google.

Panic Button keeps teens on Facebook

The biggest social network Facebook join forces with a British agency for child protection to reduce risk to young consumers, announced AFP.

New application called ClickCEOP, thus allowing each teen to seek help if they become subject to any threat.

Peculiar panic button gives users full access to its services to protect children from online exploitation and protection CEOP, which can be reported suspicious behavior related to online fraud, hackers and pedophiles.

Advertising ClickCEOP will appear on the front pages of all Facebook users who have expressed aged between 13 and 18 years, they would be required only to add the application to obtain protection.

The emergence of clickCEOP is kind of dent in Facebook’s position on the safety of personal data. Last year social networking became the subject of numerous criticisms, after 17-year-old girl was kidnapped and killed by the rapist, delivered to its peer web.

Then from Facebook said that their own mechanisms for protection of personal data are secure enough and refused assistance from other organizations.

So-called "panic buttons", giving access to young consumers to protect their rights institutions are used by competitors of Facebook – Bebo and MySpace.

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14 WordPress Plugins for Facebook

Here are some WordPress plugins for Facebook, compatible with WordPress 3.0.